Your Growth Engine

Sustainable creativity requires a solid foundation. Creativity is not an act or a one-time event — it is a way of life.

The Creativity Operating System is a model for leading that life. By cultivating seven core skills and adopting creativity-enabling habits, we create the conditions for creativity to emerge and thrive.

The more you create, the better your creativity gets. And creating for no reason at all is the best practice there is.

CreativityMEDS is a Creativity Gym — a tool that creates endless opportunities to experience, observe, wonder, fuse, imagine, and play.

Whether you use it for fun or for profound ideation and reflection, it is the most natural and playful way to strengthen your core creativity skills. Every day.

Writing is thinking. It's the ability to organize, process, and communicate what's on your mind to completely different minds.

CO.EDITOR engages in a conversation about your writing — helping you understand its mechanics and its impact on your readers.

Master the Creativity Operating System through hands-on workshops and mentoring designed around your specific creative challenges.

A practical framework for generating ideas, solving problems, and seeing opportunities others miss.

Fully remote. Flexible scheduling.

Our Generative Communication workshops cover the foundations of effective communication and co-creation — in the workplace, with collaborators, and with any audience.

Packed with real-world examples, exercises, and practical methods you can apply immediately.

A daily dose of creativity straight to your inbox.

Selected creative experiences, a weekly article, and more.

The day I finished my first ever photo series, I decided to show it to my friend at work. Until that moment, nobody in the world had seen it. I waited anxiously as he slowly explored the series, photo by photo. As in my photos, time seemed to stand still.

My name is Lidor Wyssocky. For the first twenty-something years of my life, there was exactly one thing about myself I knew for sure: I was anything but creative.

As a child and later a teenager, I kept noticing that my friends and classmates all found ways to express themselves — and had the talent to do so. Some played musical instruments, some painted, a couple danced, and one even wrote an entire play. I couldn’t do any of those, which made me believe I was not a creative person.

Then I became a software developer, and for the first time in my life, I felt like I might be able to create something. Not long after that, I started to think about how my colleagues and I could work more effectively. It made me look at things differently than I had before.

At the same time, I decided (for no apparent reason) to buy a DSLR camera. To justify the expensive gift I bought myself, I developed the strange habit of waking up every Saturday at 5:30 AM, driving to Tel Aviv, walking the deserted streets, and taking photos.

One of these mornings, I found a simple graffiti flower painted on a wall — and suddenly had an idea that one year later would turn into my first photo series.

So here I was, waiting for my friend to finish exploring the little mobile exhibition I had arranged in the office. As he finished examining the last photo, time unfroze. He closed the laptop, turned to me, and said: “I feel like someone punched me in the stomach.”

This was the exact moment when my life changed. It has been changing ever since.

Generative Skills are the skills I discovered within myself and have helped me grow personally and professionally. My mission is to share this knowledge and help you rediscover and master these skills.

Feel free to also explore my personal writing and photography.